pro bio

My product and growth acumen is focused on the seamless implementation of agile organic growth strategies into early startup and established incumbent businesses. From leveraging SQL and Python to the automated output of integrating generative AI/LLMs into cutting-edge search engine optimization strategies and user experiences, to 0-1 go-to-market (GTM) plans, my methods have worked for Series A startups, 50,000-employee brands, SaaS/subscription-based businesses, as well as boutique and highly niche websites and digital properties.

My experience includes activating and leading the organic growth of +$1B/annual revenue e-commerce entities

The automotive industry is my area of specialty and interest, but my methodologies have proven adaptable and effective for any business that wants to be found and grow into an online reference point. My additional experience areas include where organic growth and big data meets the real estate, personal data, finance, edtech, content as a service, and healthtech industries.

In another life I was published by USA Today, The Arizona Republic/AZCentral, and have placed works of creative writing in various literary publications and magazines.

credentials

Master of Science, Technical Communication (MSTC)

Thesis topic: Studies on semantics employed by search engine users performing product research

Journalism/Mass Comm (BA), ASU Cronkite

English Lit & Composition (minor)